Digital Marketing Specialist (UX/UI)

Remote
Full Time
Mid Level

Company and Role Summary

Discoup.com is one of the leading platforms for online shopping incentives, helping millions of users save money every day through discount codes and exclusive offers.

We are a high-growth company, scaling globally. Our network is active across seven countries: Italy, Spain, the United Kingdom, Germany, France, the United States, and Brazil. We collaborate with thousands of merchants, investors, advertisers, agencies, and performance marketing networks to bring the best value to our users.

To support our continued growth, we are looking for a hands-on Digital Marketing Specialist who combines strong execution skills across web design, UX/UI with a strong generalist background.

This is a hybrid role for someone who enjoys working across creative production, website optimization, and user engagement, contributing directly to campaign performance and customer experience.

Key Responsibilities

Marketing & Creative Execution

  • Create marketing assets such as banners, email visuals, and social media creatives
  • Support campaign execution across digital channels in collaboration with SEA, SEO, and Content teams
  • Ensure consistency and quality of visual output across channels

UX/UI & Website Design

  • Design and improve landing pages and website elements (wireframes and UI layouts)
  • Create responsive designs for desktop and mobile
  • Support ongoing improvements to user journeys and conversion flows

Digital Marketing 

  • Support setting up and managing basic marketing automations (e.g., welcome flows, re-engagement campaigns)(knowledge of HubSpot is a plus!)
  • Design and build email templates and visual assets for communications
  • Collaborate with the team to improve user retention and engagement

Performance & Optimization

  • Support A/B testing initiatives by creating creative and design variations
  • Use basic performance data (CTR, engagement, conversions) to inform improvements
  • Contribute to optimizing campaigns, CRM performance, and on-site experiences

Collaboration

  • Work closely with Marketing, SEO, and Engineering teams
  • Translate marketing needs into effective visual and UX solutions
  • Participate in brainstorming and campaign development

Essential Qualifications

  • 4+ years of experience in digital marketing, UX/UI, web design, or a similar hybrid role
  • Strong hands-on experience creating:
    • Marketing assets (banners, email visuals, etc.)
    • Web or landing page designs
  • Experience supporting or executing email marketing or CRM campaigns
  • Proficiency in Figma (or similar design tools)
  • Solid understanding of UX/UI principles and responsive design
  • Strong visual sense (typography, spacing, hierarchy)
  • Ability to manage tasks independently in a fast-paced environment
  • Good working proficiency in Italian & English

Preferred Qualifications

  • Familiarity with marketing automation flows (welcome series, retention, reactivation)
  • Experience in performance marketing or e-commerce
  • Familiarity with tools such as Google Analytics, Looker Studio, or Hotjar
  • Basic knowledge of HTML/CSS
  • Experience working in international or remote teams

Why Join Discoup?

  • An energetic, driven results-oriented environment with over 40 professionals including developers, marketers, affiliates, and analysts.
  • Professional growth opportunities in a rapidly expanding international project.
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